Competitive Intelligence
Track players, pricing, and positioning. Build battlecards that sharpen sales conversations and win-loss learning loops.
What I Do
Monitor competitor activities and market moves
Analyze competitive positioning and messaging
Track pricing strategies and feature comparisons
Develop competitive battlecards and playbooks
Conduct win-loss analysis and competitive post-mortems
How I Work
1
Identify key competitors and monitoring priorities
2
Set up competitive intelligence systems and processes
3
Gather intelligence from multiple sources and channels
4
Analyze competitive data and identify patterns
5
Create actionable competitive insights and recommendations
Deliverables
Competitive landscape maps and positioning matrices
Battlecards and competitive playbooks
Pricing analysis and feature comparison charts
Win-loss analysis reports
Competitive intelligence dashboards and alerts
Tools I Use
CrayonKlentyG2CapterraSalesforceNotion
Featured Example
Competitive Battlecard System
Built comprehensive competitive intelligence system with real-time battlecards, pricing analysis, and win-loss tracking that improved sales win rates by 15% and reduced competitive losses by 20%.
15% increase in win rates20% reduction in competitive losses50+ battlecards created