Customer Research
Understand ICPs with interviews, surveys, and jobs-to-be-done mapping. Turn insights into personas and messaging levers.
What I Do
Conduct in-depth customer interviews and surveys
Map jobs-to-be-done and customer journey stages
Develop detailed buyer personas and ICPs
Identify pain points and unmet needs
Create customer insight reports and recommendations
How I Work
1
Define research objectives and target segments
2
Design and execute qualitative and quantitative studies
3
Analyze data to uncover key insights and patterns
4
Synthesize findings into actionable personas and frameworks
5
Present recommendations to cross-functional teams
Deliverables
Customer interview guides and survey instruments
Buyer persona documents and ICP definitions
Jobs-to-be-done maps and customer journey visualizations
Pain point analysis and opportunity assessments
Research reports with actionable recommendations
Tools I Use
User InterviewsSurveyMonkeyTypeformMiroFigmaNotion
Featured Example
B2B SaaS Customer Research Study
Led comprehensive research initiative for a B2B SaaS platform, conducting 50+ customer interviews and analyzing 500+ survey responses to identify key user segments and their unique needs.
50+ customer interviews500+ survey responses3 distinct personas identified