Positioning
Define where we play and why we win. Craft category narratives, moat proof points, and crisp value hierarchies.
What I Do
Develop strategic positioning frameworks
Craft category narratives and market positioning
Define unique value propositions and differentiators
Create positioning statements and messaging hierarchies
Align positioning across all customer touchpoints
How I Work
1
Analyze market landscape and competitive positioning
2
Conduct customer research to understand value drivers
3
Develop positioning frameworks and value hierarchies
4
Test and refine positioning with target audiences
5
Create implementation guides and training materials
Deliverables
Positioning strategy documents and frameworks
Category narrative and market positioning statements
Value proposition hierarchies and differentiator maps
Positioning implementation guides
Training materials and workshops
Tools I Use
MiroFigmaAha!NotionSlackZoom
Featured Example
Category Creation Strategy
Led category creation initiative for new market segment, developing positioning framework and narrative that established company as category leader and drove 40% increase in market awareness.
40% increase in market awarenessCategory leadership established5 key differentiators identified